1. What Are Cookies?
Cookies are small text files stored on your computer, tablet, or smartphone by your web browser when you visit websites. They are widely used to make websites work efficiently, provide personalized content, secure user sessions, and deliver aggregated reporting.
In addition to cookies, modern web applications may use browser-native storage technologies such as HTML5 LocalStorage, SessionStorage, and IndexedDB. Throughout this policy, references to "cookies" include these local storage technologies.
2. How ProfitTool Uses Cookies and Local Storage
ProfitTool is built upon a local-first architecture. Many of our 250+ utilities run in your browser, while network lookups, temporary services, and AI tools contact external providers or our server. Refer to the individual tool notices for what is sent and to whom.
We categorize cookies and storage items into three tiers:
| Category | Examples & Keys | Purpose | Duration |
|---|---|---|---|
| Strictly Necessary | profittool-theme, profittool:cookie-consent, profittool:cookie-preferences | Stores user theme (Dark/Light mode), bookmarked tools, and your cookie consent status so the banner does not re-appear once selected. | Persistent (Local Storage) |
| Performance & Analytics | _ga, _ga_*, _gid | Google Analytics 4 cookies that record anonymous, aggregated metrics (page load latencies, popular tools, device types) to optimize platform speed and UX. | 24 hours to 2 years |
| Advertising & Targeting | __gads, __gpi, IDE, DSID | Google AdSense and DoubleClick cookies used to serve relevant, contextual, and frequency-capped advertisements that fund free tools access. | Up to 13 months |
3. Google AdSense & Third-Party Advertising Disclosures
We partner with third-party advertising vendors, including Google LLC, to display advertisements on ProfitTool. These third parties use cookies to serve ads based on prior visits to our website or other websites across the Internet.
- Contextual & Personalized Ads: Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to our site and/or other sites on the Internet.
- Opting Out of Personalized Advertising: You may opt out of personalized advertising by visiting the official Google Ad Settings .
- Industry Opt-Out Portals: You can also opt out of third-party vendor cookies across hundreds of ad networks by visiting aboutads.info or the European Interactive Digital Advertising Alliance (EDAA) portal at youronlinechoices.com .
4. How to Manage and Disable Cookies in Your Browser
Most modern web browsers allow you to control cookie settings through their preferences or settings menus. You can configure your browser to block third-party cookies, reject all cookies, or notify you whenever a cookie is set.
Settings > Privacy and Security > Third-party cookies > Block third-party cookies.
Settings > Privacy & Security > Enhanced Tracking Protection > Strict / Custom.
Settings > Safari > Advanced > Privacy > Block All Cookies or Prevent Cross-Site Tracking.
Settings > Cookies and site permissions > Manage and delete cookies and site data.
Please note: Disabling essential cookies may impair core website preferences (such as remembering your chosen color theme or tool favorites).
5. Compliance with GDPR, ePrivacy, and CCPA/CPRA
In accordance with the European General Data Protection Regulation (GDPR), the EU ePrivacy Directive, and the California Consumer Privacy Act (CCPA/CPRA):
- We obtain prior, informed consent before non-essential analytics or advertising cookies are initialized.
- We honor "Do Not Track" (DNT) and Global Privacy Control (GPC) signals transmitted by compatible user agents.
- You have the right to withdraw your consent at any time without charge or loss of tool accessibility.
6. Contact Us & Further Privacy Information
For more details on how ProfitTool safeguards user data and enforces our zero-storage client architecture, please review our Privacy Policy and Terms of Service.
If you have questions regarding our cookie practices, please contact our data stewardship team at: